Sametz Blackstone Associates is a 100% Apple shop.
We work each day on everything from MacBook Airs to mighty iMacs (with a couple iPads thrown in for good measure.) When we have a meeting, the only thing more plentiful than Flour Bakery cookies on our conference table are the ubiquitous glowing apples on the backside of our (11″ to 17″) screens.
This is due in part to our heritage as a graphic design studio — since Macs have long been popular with those who design for print, digital, and web — and in part to our current status as a bunch of raving product design and gadget junkies.
Out of our current staff of 15, 9 of us are iPhone owners. 4 of us are iPad owners. At least 2 or 3 of us are glued to the liveblogs of Apple product launches when they happen. And one of us has a full color wardrobe of cases for all her beloved gadgets (I have no idea who that might be.)
When I learned that visionary and Apple founder Steve Jobs had passed away yesterday (via a text from my Dad in Vancouver — his iPhone to my iPhone), I was standing in Whole Foods near my fellow Sametzian, Michael, who immediately fired up his Twitter app to see the news. I was struck by how sad I was — after all, I’d never met Mr. Jobs. But when I realized just how much of my life is touched by things he either created, helped develop, or launched, it seemed less surprising.
In fact, I posted this last night:
I have friends from dozens of cities, all sorts of generations, all sorts of backgrounds, and the only thing I’ve seen more of them mention than not on social platforms is the passing of Steve Jobs.
Reacting to a death outside of our friends or family always seems strange, like we’re co-opting something that we don’t quite have a right to feel. Especially when it’s related to something some of us already have an uneasy relationship with: technology.
But it’s powerful to see how many of us recognize vision, creativity, and passion as something to be cherished — and something worthy of a real goodbye.
So, from our iOrchard to yours, Cupertino, we send our thoughts and deep appreciation for a life lived the way we hope to each day: with big ideas, big goals, and the desire to create things that people love and take pride in.
Thank you, Steve Jobs, for making our little world a better place.