Earlier this week, I had the opportunity to guest post at the Radian6 blog on the topic of measurement in social media.

Here’s a quick excerpt:

“There are two sides to the power of measurement for achieving social media success: first, the way it helps you track, tweak, and re-jig your social efforts to ensure you’re meeting goals. It’s up to you to define what success looks like, and what your goals are, but by actually paying attention, you’re already headed in the right direction.”

You can find the whole post here.

Thanks so much, Radian6 team, for the opportunity to share my thoughts on strategies for tracking social engagement… and for giving me a chance to rant about the Metric system.

And feel free to share your thoughts here or there about social measurement — even any questions you might have. We’d love to help out!