We recently completed a new ‘viewbook’ for MassArt… and we’re proud to say it was recently featured on the blog For Print Only (FPO).
We have a lot to say about the project, but in their words:
Massachusetts College of Art and Design’s massive deck of promotional cards entices prospective students with student work, stylized photography of work spaces and campus architecture, and clever combinations of paper weights and varnishes. — KELLY CREE
Massive it is… but elegant too. The five suits of cards—each suit communicating through a different approach to imagery and unique colors and graphic elements—convey the ethos of the institution while embracing the possibilities inherent in a format that forgoes the control of traditional, linear narratives.
Here are a few images of the new viewbook: