One of the challenges we are called upon to tackle most often is helping large organizations with diverse activities (and equally diverse constituent groups) to coalesce around a unified and mutually reinforcing set of messages that can live within all of their communications.
Earlier this year, Roger and I traveled to Atlanta for an on-site messaging workshop with a diverse cross section of the Atlanta Symphony Orchestra staff. Working with representatives from the performing and presenting sides of the house, their community and education programs, and their institutional advancement team, we conducted a series of exercises designed to identify the unifying messages across the organization — messages that also have the power to speak to multiple constituent groups.
Our day-long workshop produced great conversations, and, more importantly, a host of great ideas we’re now helping the Orchestra bring to life throughout their organization.
Fortunately, I had a little time around the workshop schedule to do a little exploring around the art scene in one of my favorite cities. (Full disclosure: I went to Emory University for my undergraduate degree).
One of the ‘sites’ my friend and former roommate, Josh Phillipson of the Metropolitan Atlanta Arts Fund showed me was a series of street art installations.
Part of the multiple-city Living Walls Conference, these installations are scattered around the city, transforming and punctuating otherwise nondescript or abandoned walls.
Some of the installations we saw were still in progress; I’m looking forward to returning to Atlanta to discover more of these extraordinary works. And perhaps, one day, Living Walls might just come to Boston.
I can certainly hope!