For the past several months, I’ve been working with my colleagues here at Sametz Blackstone—as well as our counterparts on the client’s design and marketing team—to refine and extend a visual brand system for Haemonetics, a major player in the blood management arena.

Just yesterday the first samples of materials recast in the new visual system arrived at Blackstone Square.

Developing and documenting a visual system for a complex organization—from branding strategy, to communications hierarchy, to palette, to typography, to grid, to imagery, and beyond—is a challenging and lengthy process. Sometimes you get so close to the project that you forget how transformative it really is—and you just can’t wait to see the system in action. The longer the gestation; the greater the anticipation!

We were thrilled when the first products rolled (successfully) off of the assembly line (in this case an internationally deployed variable data Print On Demand fulfillment system).

The first collateral materials to be produced using the visual system.

The first collateral materials to be produced using the visual system.

I’m in love with the colors, the type, the bold use of red, and all of the other details we agonized over. More importantly, so is the client! We helped a growing client visually unify their offerings in a way that is appropriate for their area of practice and fits their corporate culture. Now they have a coherent and extensible visual system that meshes with their corporate mission and distinguishes Haemonetics from their competition.

A few pages from the documentation of the visual system.

A few pages from the documentation of the visual system.

The system works, it’s got legs and the internal marketing team is now hard at work training everybody in Haemonetics’ offices across the globe to thoroughly prepare for a successful launch.