I’ve always loved the idea of having a monogram and calling cards, and so a few years back, I decided to act on my desire. I created a bold, graphic monogram. It evokes eyes and owls, interaction and dynamism (or so I intended).
I combined the monogram with my contact information on a format slightly narrower than a standard business card. And I waited.
Eventually, the perfect opportunity arose. A generous printer added the card to the side of a job we were working on at the time. The job printed in silver and match orange on Eames Painter cover stock. I couldn’t have asked for a more beautiful substrate!
Around that time, I was also working on an update to my personal website… and decided to include the monogram as a key component in my new design.
I also created business cards to match the new site (since my calling cards were emphatically not about selling myself as an independent designer), and book plates to adorn my ever-expanding collection. My monogram was starting to feel like a logo, if not a personal brand.
Just a few months ago, my wife (known to everybody except the IRS as Carly) and I were vacationing in Belize, where we met a series of wonderful people—the kind of people we’d like to stay in touch with.
But it’s awkward to collect personal information on the beach or in the jungle. We weren’t carrying our phones or diaries. Fortunately, I usually have a few calling cards in my wallet. Unfortunately, they were my cards, not our cards. It was time for a merger.