Made for our searching: yes, in spite of all,
Some shape of beauty moves away the pall
Before I came to Sametz Blackstone, I worked with a number of clients writing copy for their websites. I love writing dearly, but this particular genre offered a unique set of challenges.
If you’ve ever written copy for someone’s website, you already know that the copywriting process can be one fraught with a bit of peril: space restrictions, font restrictions, content confusion, and the endless chain of needs / wants that come from different quarters of an organization.
If you’re not on top of the whole storm of input, you can end up cobbling your final product from a series of late-night emails and last-minute, “Hail Mary” revisions.
Sometimes it’s not like that at all, mind you… but far too often, there’s a bit (or many hours) of darkness before the dawn.
From what I understand, the process for designers and web developers is remarkably similar — especially when you’re knee-deep in the kind of angst experienced by people who hire you to execute a vision they themselves don’t quite understand.
It all comes back that: when the purpose and message aren’t clear, nothing that follows will work — which is why so many websites fail to communicate / inform / engage / compel / function in the ways their creators intend.
But when everything comes together — when purpose, intention, visuals, voice, words, architecture, function and more work in perfect harmony with one another — a website can truly become “a thing of beauty.”
This is why, long before we arrive at site maps or images or copy, we guide our clients through the process of figuring out the messages they want to share with their different groups of constituents… and then we move to figuring how that message can best be communicated with all the resources in our design and digital toolboxes.
And things work out for the best.
So, on this fine Friday before a long Memorial Day weekend, I’m inviting you to share examples of great websites that make you want to keep coming back for more. Or, as Keats would say (and I’m paraphrasing here like mad), when a site is a “thing of beauty” and will bring its visitors “joy for ever” (or at least until the next revision.)
Share — and be sure to tell us what you love about it, and why.