According to this report from the WorldBusiness YouTube channel, they have to be… or else.

At the same time as brands are becoming more dominant in our lives, so is the fervor with which brands are studying their customers’ behavior. It seems that many companies believe the key to successful branding lies in who can dig the furthest into their customers’ brains.

What do you think? What do the brands that resonate with you most have over all the rest?

And now for something completely different… or is it?

Here’s a video of a short-ish talk from Simon Sinek from TEDx Puget Sound on how great leaders inspire action:

Does their success come down to the fact that get their “customers” the most, too?

Happy Friday, everyone!