This October, Boston caught a glimpse of the future—the future of marketing, that is—as creatives, strategists, planners, community managers, interactive technologists, and the field’s most visible thought leaders swarmed to Hynes Convention Center for the 2013 FutureM conference.
There’s no question that the compelling ideas that filled the air stuck with people long after the sessions concluded:
Yes, it’s true.
(This definitely needs to change in the future!)
As I listened to more and more thought leaders opine, I noticed some substantial commonalities between discussions:
Data. Hybrid teams. Insight. Storytelling. All big themes from #FutureM–and consistently mentioned in that order session to session.
— Ceceilia Allwein (@ceceiliaallwein) October 18, 2013
They definitely got me thinking.
So, over the next few days, I’ll explore bite-sized takeaways from #FutureM—and how predictions about each of these themes impact the decisions marketers make about the future right now.