alex
Measure twice, cut once: going for fit in academic marketing
by Roger Sametz for Recruitment & Retention (in two parts)
Mobilizing effective brand ambassadors
by Meg Fowler Tripp for Call to Action (Inside Higher Ed)
It’s time to rebrand. Or maybe not
by Roger Sametz for TargetMarketing
5 questions to ask before you outsource your communications
by Meg Fowler Tripp for the Center for Association Leadership
Experts say a communications plan is key to successful strategic planning
by Roger Sametz for Nonprofit Business Advisor