In the depths of one of our worst winters in decades, the Atlanta Symphony’s director of design joined us on Blackstone Square to collaborate on the new season’s subscription brochure.
The disruptive weather prolonged our collaboration, which bore fruit in the form of an evolved aesthetic for the Atlanta Symphony brand. The new brochure stays true to the guiding principles of the now 2-year-old brand re-launch, while developing and deploying new visual elements and a new approach to working within the symphony’s existing color palette.
This evolution of the visual system won’t, however, stop with the season brochure. We’re deep in the process of working with the Symphony to redesign their website; and much of what we discovered together while working on the season brochure has advanced the web design process. We’re looking forward to announcing the launch of the new site soon!
And still the brand grows! The Symphony is launching a label—ASO Media—to distribute its music. We’ve working with Rob and the rest of the Atlanta Symphony team to develop a special identifier for this new initiative, as well as an approach to the design of the music packaging itself.
There’ll be more to share on this story, so stay tuned!